This Beetlejuice bobblehead doll from the early '90s was a Universal Studios theme park exclusive. Made from a sturdy polyresin, it was part of the "Universal Studios Cartoon Classics Bobbing Head Dolls" series. There have been a couple of other Beetlejuice bobbleheads released by NECA, but this is the only Beetlejuice nodder produced which was based on the cartoon series.
The Beetlejuice's Graveyard Review attraction at Universal Studios has been responsible for some great exclusive merchandise, all of which has been based on the character's animated counterpart. You can expect to see some more of it here in the future.
Oh, and just for the record, the other exclusive bobbleheads in the Universal series were Betty Boop, Bullwinkle, Chilly Willy, Woody Woodpecker, and the Fractured Fairy.